AW19 Press Day- Collaboration with artist Sofia Salazar

We as a brand love Sofia’s style of work as it represents togetherness, movement and real women. We share similar values to herself as an artist. The simplicity and line work of the female form in her work also reflects the work of illustrator/artist Johanna Olk who did the SoftStretch stand in Le Bon Marché. We feel the art and SoftStretch work well together as it symbolises movement and stretching of both the body and brief with the type of designs, highlighting the beauty of the female form. Sofia used a heat press machine to print her designs onto our SoftStretch briefs, also adding in personalisation on request. I decided to collaborate with Sofia for our press day as it gives the press something personal to go home with and something to remember us by.
Sofia has over 200k followers on her Instagram page so this was also a great way of reaching out to more people. I also collaborated with other brands to create a great goodie bag for the people who attended the day to go away with along with their personalised brief.

Yoga Brunch Event

SoftStretch is Chantelle’s new generation of underwear, It provides ultra-stretch, with lightweight fabric for effortless movement and unique comfort. We as a brand want to make women feel confident in their body and mind and continually explore new ways to accentuate women’s well-being. We feel that the movement and stretch of SoftStretch harmonises perfectly with the relaxation, movement and stretch of yoga. Which is why I decided to carry out a Yoga Brunch event which took place at a quirky venue called Benk + Bo. I gifted 10 influencers (who were in line with yoga and well-being) a set and they then turned up to the event in the crop top, they all did stories throughout the day and posts after on Instagram tagging @chantelle_paris in.

Breast Cancer Awareness month

Being a lingerie brand we know how important it is to look after your breasts, so during October’s Breast Cancer awareness month, I wanted to use my skills and contacts to call on influencers, influential and inspiring people to get involved and help spread the word about early detection and the importance of checking your breasts regularly, particularly among young people. These individuals were gifted a box of our one size fits all SoftStretch range in soft pink, I then asked them to post about the campaign and the importance of checking your breasts. For each Instagram post taken by an influencer we donated £100 to the Pink Ribbon Foundation to support those affected by breast cancer. In total 19 incredible women took part in this campaign so we donated £2000 to the foundation.

International Women’s Day campaign

With International Women’s day being so powerful on social media I wanted to get Chantelle Lingerie involved to celebrate the power of women and body positivity. SoftStretch, our range of one size fits all items, does just that! I created a social media influential campaign by carrying out a photoshoot with 5 influential women all different shapes, sizes, ages and backgrounds wearing and showcasing the same range of products in nude and black colours.
All influencers were wearing our SoftStretch range and posted on their social media accounts for the celebration of international women’s day! The influencers profiles we targeted were women who empower other women, have body confidence and provide positive energy.