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Denby
MY FASHION AND PHOTOGRAPHY BLOG
AW19 Press Day- Collaboration with artist Sofia Salazar
We as a brand love Sofia’s style of work as it represents togetherness, movement and real women. We share similar values to herself as an artist. The simplicity and line work of the female form in her work also reflects the work of illustrator/artist Johanna Olk who did the SoftStretch stand in Le Bon Marché. We feel the art and SoftStretch work well together as it symbolises movement and stretching of both the body and brief with the type of designs, highlighting the beauty of the female form. Sofia used a heat press machine to print her designs onto our SoftStretch briefs, also adding in personalisation on request. I decided to collaborate with Sofia for our press day as it gives the press something personal to go home with and something to remember us by.
Sofia has over 200k followers on her Instagram page so this was also a great way of reaching out to more people. I also collaborated with other brands to create a great goodie bag for the people who attended the day to go away with along with their personalised brief.
Sofia has over 200k followers on her Instagram page so this was also a great way of reaching out to more people. I also collaborated with other brands to create a great goodie bag for the people who attended the day to go away with along with their personalised brief.
Yoga Brunch Event
SoftStretch is Chantelle’s new generation of underwear, It provides ultra-stretch, with lightweight fabric for effortless movement and unique comfort. We as a brand want to make women feel confident in their body and mind and continually explore new ways to accentuate women’s well-being. We feel that the movement and stretch of SoftStretch harmonises perfectly with the relaxation, movement and stretch of yoga. Which is why I decided to carry out a Yoga Brunch event which took place at a quirky venue called Benk + Bo. I gifted 10 influencers (who were in line with yoga and well-being) a set and they then turned up to the event in the crop top, they all did stories throughout the day and posts after on Instagram tagging @chantelle_paris in.
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